Bachelor of E-Commerce

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1Program Overview

Our Bachelor of E-commerce is a three-and-a-half-year undergraduate program, specifically designed to prepare students for the contemporary workforce and a global career, especially for the emerging market. The program aims to equip students with effective digital knowledge and a strong commercial grounding in business by combining theory and practice to build their understanding of business operations alongside technology development. Students will not only gain analytical, technical, and practical skills, but also soft skills that are integrated into the curriculum in order to provide students with critical thinking, problem-solving, leadership skills and a global mindset so that they can apply their knowledge effectively in the future career.

2Job Opportunities

  •   E-commerce System Administrator
  •   E-commerce Developer
  •   Information Systems Consultant
  •   Website Systems Project Officer
  •   e-Entrepreneur / Start-upper
  •   Digital Communication Officer
  •   Digital Marketer
  •   Digital Disrupter / Digital Transformation Officer
  •   Business Development Officer

3 Learning Outcomes

Upon completion of this program the students will be able to:

    •   Identify problems and formulate business solutions using technology tools
    •   Identify the consumer’s behaviors and needs
    •   Recognize the innovative use of E-Commerce to develop a competitive advantage
    •   Identify key problems hindering successful communication
    •   Communicate with customers effectively and ethically using electronic media
    •   Develop technology tools and content strategies essential for running a business
    •   Analyze branding and pricing strategies
    •   Apply effective digital communication strategies and tools to boost business

4Program Structure

Year 1
Term 1Term 2Term 3
– Algorithms and Programming I– Algorithms and Programming II– Graphic Design
– IT Essentials– Discrete Mathematics– E-Commerce Technology
– Algebra– Introduction to Network– Business Communication
– Liberal Art– Probability and Statistics– Algorithm Programming
– Life Skill– Interpersonal Skills– Design Thinking
– Seminar– Seminar– Seminar
Year 2
Term 4Term 5Term 6
– Advertising and Sale– Web StrategyInternship:
– Real Project at Company
– Work Readiness Skills-I
– Web Design– Marketing Research
– Database– Software Engineering
– Object-Oriented Programming– Web Application Development
– Entrepreneurship– UI/UX Design
– Seminar– Seminar
Year 3
Term 7Term 8Term 9
– Accounting– Machine learning– Artificial Intelligence
– Principles of Management– Data Science– Fintech
– Micro & Macro Economics– Project Management– Leadership
– E-Commerce Startup Project– Career Preparation– Cybersecurity
– Leadership– Seminar– Seminar
– Seminar 
Year 4
Term 10
– Final Project
– Work Readiness Skills-II